OEM is also referred to as “OEM production”. In the past few years, OEM production has experienced rapid development in China's manufacturing industry, especially in clothing. Many factories who have achieved a certain scale in the clothing wholesale industry, the first step of clothing branding is to do clothing OEM.
So why do most clothing manufacturers start with OEM production? What are the advantages of OEM in developing brand business? What is the OEM process for clothing?
What is clothing OEM?
The participating roles of apparel OEM are mainly brand owners and manufacturers. Under normal circumstances, after the brand is looking for a suitable manufacturer, the manufacturer is authorized to use its own brand logo; the production plant helps the brand to design and produce.
Many clothing store owners want to sell clothing on their own logo, to create their own clothing brand. At this time, you are the manufacturer of the identity of the brand. A brand can commission a number of manufacturers to help produce. This is why people often complain about the same brand, the quality of each purchase is not the same; this is mostly because of the different manufacturers and batches. Many bosses who have developed brands from traditional wholesales need to pay special attention to the use of this model. Similarly, the clothing styles designed and produced by the same manufacturer can also be sold to a number of clothing brands at the same time. So you can often see the same clothing in different stores and the texture is exactly the same.
Making branded clothing
As the clothing business grows bigger, it is natural to move towards the direction of the brand; it can be said that the first step for most bosses to make branded clothing begins with OEM. OEM production has many advantages over traditional wholesale purchases.
When there is production supervision the quality of clothing is guaranteed. The demand of the market is changing rapidly. In the process of OEM foundry, the manufacturer will provide semi-finished products for garment production many times. Brand owners can see the market preferences and trends at any time to modify the unfinished design, reduce the risk of slow-selling goods caused by the wrong choice.
The life of OEM clothing
OEM is the manufacturers production with the brands logo. An OEM clothing is usually provided by the brand to provide a vector image of the logo, and some logo accessories, such as the gimmick of the garment, and then the manufacturer supplies all the rest of the material. The production of a batch of OEM clothing mainly through the following processes:
Manufacturer design, buyers pick the order. Manufacturers will design multiple styles in the first two or three months before the peak season, and then send them to the brand to choose, which is the so-called order meeting. After the brand chooses the style, it will improve the demand and let the manufacturer improve the proofing. The brand will be satisfied with the improved sample before placing the order. (The sample at this time is still far from the final actual sales pattern).
OEM Tips
The advantages of OEM clothing are obvious, but the shortcomings are also obvious. If you do the OEM for the first time, don't pay attention to the following points, it is easy to enlarge the disadvantages and take risks. Do a good quality inspection, strict quality control
As mentioned above, the problem often encountered in OEM production is that the quality of different batches of different manufacturers is different. In fact, if the quality inspection is not strict, the quality of the same batch will be different.
In order to save costs, manufacturers often cut corners; or when entering the fabric, they are afraid that the remaining orders will be divided into multiple batches, which is also likely to cause the same batch of quality fabric differences. The most important thing in OEM clothing is quality inspection.
Pay attention to the supply of logo accessories to prevent infringement
Many of the big-name clothing "super A goods" and "tails", in addition to some of the fake and shoddy, many are from the foundry of big-name clothing.
After signing a good trademark license production contract with the designated supplier of the auxiliary materials, the brand should always pay attention to the quantity of auxiliary materials ordered by the manufacturer at the supplier. On the other hand, the QC should stay in the factory to pay attention to whether there is surplus surplus.
Strictly control information before production, beware of commercial leaks
All the garments know that the style is the core competitiveness, and the information must be strictly controlled during the trial production stage between the order and the formal production. The information after the start of production is difficult to control.
But as long as you produce one day earlier than your peers, you will make more money.
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